Gary van BroekhovenExplore how cognitive biases shape user behavior in UX design, marketing, and product management. Delve into insights from Kahneman, behavioral economics, and the role of AI in a design landscape shaped by the human mind.
Gary van BroekhovenEver wondered why you see a £300 sale price as a bargain, or why that sleek phone seems flawless after you've purchased it? In this blog, we dive into the fascinating world of decision-making biases—from anchoring bias to the decoy effect, these mental shortcuts can shape our purchasing habits, social interactions, and even how we perceive brands. 💡 Learn how biases like loss aversion, the bandwagon effect, and the halo effect influence everything from choosing data plans to evaluating product quality. Plus, discover how marketers and designers leverage these biases to sway consumer behavior. 👉 Read on to better understand the forces at play behind your everyday choices and become a more informed decision-maker!
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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